Repositioning of the brand Ergo in the high-end segment of the Industrial Design Made in Italy niche. Creation of online marketing tools for internationalisation. Start-up of business development and export management operations.
Redesign of the corporate image aimed at internationalisation and repositioning the company in the high-end segment. Review of the Industrial Design Made in Italy services offered to the public, creation of multilingual tools for online marketing and enhancement of distinctive elements such as awards, collaborations with leading research institutes, historical background and projects carried out. Launch of international business development operations through the employment of local export managers and the use of institutional channels offered by the chambers of commerce abroad.